Going ‘green’, becoming ‘sustainable’, and having a ‘zero carbon footprint’ are corporate buzz words these days. However, for many big corporations, these words are used as a marketing gimmick instead of a pledge for sustainability. In India, the Advertising Standards Council of India has come out with draft guidelines for environmental claims in advertising. In the latest episode of EnergOnomics, Richa Mishra talks to Harish Bijoor, Brand & Business strategy specialist, and Neha Kumar, Head of South Asia Programmes, Climate Bonds Initiative, about greenwashing. #greenwashing #corporate #corporatelife #business #businessnews #Green #India #COP28 #environment

Source: The Hindu December 16, 2023 10:54 UTC